Thus, Omega’s diverse offerings connect better to the niche consumer. Want to feel like a badass spy while desk diving? There’s also a watch for that. If you grew up watching Ultraman and witnessed the moon landing, good news, there’s a watch for that. Similar to Rolex, Omega has their own share of exploration, adventure and celebrity endorsement, and that means plenty of room for slight modifications that would allure to Omega enthusiast. Yes, I’m referring to Omega’s practice of churning out infamous limited editions, to the extent that the original is harder to find than the generic edition. If Rolex is a mature older brother, then Omega would be the annoying younger brother who craves attention, but is still a good person deep down. What they lose in horizontal implementation, they gain in brand equity and consumer clarity – if you’d like a Rolex chronograph, get the Daytona. In Rolex’s eyes, sticking a chronograph to another of their line that does not need to measure laps is blurring the distinct Daytona that they have solidified over the years. Apart from the crown guard, layman consumers would struggle to discern between the Panerai’s Luminor Chronograph and Radiomir Chronograph (in Singapore lingo: same same but different).Ĭompared to Rolex’s simple line-up, the only line fitted with a chronograph is the Cosmograph Daytona, originally made for car racers who needed to time their laps. Each category has a clear purpose, and they are designed to fulfill that purpose. While other brands try to categorize their watches into vague groups or lines, Rolex never allows a line to cannibalize on another. The brand people think of when they think of “watch”. The gigantic elephant in the room is the brand synonymous with luxury tool watches. And so this article is going to delve into the unique characteristics of some of our favorite high-end watch brands. But erase that image from your head – not all luxury brands are diamond encrusted playthings with no other purpose than to flaunt one’s riches.
Our previous articles have touched on luxury watches, the kind associated with wealth.
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